Integrity - to offer additional integrity to your products
Credibility - a guarantee for advertisers that your circulation has been independently verified and that they can trust the figures
Competitive advantage - the moral high ground within your marketplace
Comparable & transparent data - for use by advertisers and agencies
High profile amongst media buyers - the ABC logo is highly regarded within the media industry. All ABC data is released into the public domain and communicated wherever possible. This will include the media trade press, our website www.abc.org.uk and via ABC certificates themselves. Once you become an ABC member you should include this information in your media packs.
The ABC logo identifies a publisher as an ethical business partner and one that has met the rigorous standards of an ABC audit