International Advertising Statistics
Asian Woman has compiled some facts and figures* for the Asian communities around the world to highlight how important it has become to properly target the spending power that they have at their disposal. We have found that all throughout the world the Asian market is growing rapidly, and that Asian communities are demanding more recognition from the more mainstream Western markets and this is exactly what Asian Woman provides with a worldwide ABC certified circulation of over 90,000.
America:
• Asians make up nearly 5% of the total American population, a total of 14 million out of nearly 300 million.
• Asian Woman has found that Asians are the fastest growing ethnic group in America, growing 48% from 1990 to 2000, highlighting where our readership might expand.
• The Indian population is the fastest growing of all the Asian communities, with a growth rate of 124% from 1990 to 2000.
• 40% of the Asian population in America is concentrated in Los Angeles, San Francisco and New York and Asian Woman has focused its distribution to reach the largest Asian communities in these areas.
• Asian Americans tend to be well educated with 64.4% achieving a college degree, compared to 25.3% for other Americans.
Spending:
• Asian owned businesses employ over 2.2 million people and earn over $326 billion
• Asian Americans are well represented in the professional sector with 51.6% working in a high skill occupation, compared to only 21.4% for other Americans.
• They also have a higher median personal income of $26,000 compared to $23,600
• Asian Americans have a buying power of nearly $254 billion annually. For the period 1990 to 2000 their spending power increased by 125%, compared to only 71% for the USA as a whole and Asian Woman is well placed to capitalise on this continuing growth.
• Asian Americans are predicted to have a buying power of $528 billion by 2009
The Asian market in America is growing rapidly and has considerable buying power already. Asian Woman is the perfect way to reach this ever-expanding consumer base and can reach a market that has yet to be fully recognized.
Magazine Readership:
• The average age of magazine readers in the USA is 45, with the Asian population having a lower average age of only 38, which is the target audience that Asian Woman reaches.
• Compared to average American magazine readers Asian Americans are more educated, with 53% having a Bachelors degree compared to 27%, and 84% having attended college compared with 56%. They also have a higher median income of $75,400 compared to $54,564, showing that Asian Woman is an invaluable way to reach an affluent sector of American society.
• The top 5 magazine categories for Asian Americans are News Weeklies, General Editorial, Women’s, Home Service and Business & Finance.
Asian Americans are the fastest growing segment of the US population and, as this group’s size and buying power increases so will its importance to advertisers and marketers and Asian Woman is ideally suited to reach this distinct group.
South Asia:
South Asia, comprising of Afghanistan, Bhutan, India, Iran, Maldives, Nepal, Pakistan, and Sri Lanka has a population of nearly 1.5 billion people. Of this India accounts for over a billion people, Pakistan 150 million and Bangladesh 130 million.
India:
• In 2001 India had a population of over 1.1 billion people (about 16% of the entire world’s population), rising over 21% since 1991
• India is the worlds 12th largest economy and if rated on Purchasing Power Parity (PPP) it is the worlds 4th largest. However, due to its enormous population it has a GDP of only £3700 per person (117th in the world) and so is still considered a developing country.
• Asian Woman has found that India’s economy is the 2nd fastest growing in the world, with growth of 9.2%. It is predicted to be the 3rd largest economy in the world within 30 years, behind only China and the USA.
• India has a labour force of over 500 million people.
• In 2006 22% of Indians lived below the poverty line, down from 50% in 1995. India aims to eradicate poverty by 2020.
India is one of the most important emerging markets in the world and Asian Woman is already well established in a number of urban areas. If you are looking to target one of the largest consumer bases in the world then Asian Woman is perfectly placed to provide you with the best advertising platform.
Consumer Culture:
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• The number of households in India in the top-earning bracket has grown by over 300% in the period 1996 – 2002. The second highest earning bracket saw an increase of 264% in the same period.
• The total population earning in the top bracket is estimated to be around 100 million.
• The newly emerging Indian middles class is estimated to be anywhere from 200 million to 300 million people and is fast becoming used to a Western lifestyle. This rapidly growing middle class wants to eat out, go to the cinema, have the most modern clothes, improve their houses and drive luxury cars; all areas that are extensively covered by Asian Woman.
• Newspaper readership in urban areas of India was 45% in 2006, growing by almost 12.6 million readers from the year before, highlighting the room for growth still available for print media, such as Asian Woman, in India.
Mainstream Western culture is becoming ever more prevalent in Indian society, but always with a distinct Asian feel. Asian Woman is specifically suited to combining the two cultures and highlighting the best bits from them both, and this is why it is has proved such a success in India and Pakistan helping us achieve a worldwide ABC certified circulation of over 90,000.
Middle East:
• The Middle East (or Western Asia) has a population of over 178 million people and is expected to more than double by 2050. • Asian Woman has found that some areas are heavily urbanized, with 80% of the population living in built up areas in Saudi Arabia, Qatar and the United Arab Emirates allowing us to concentrate our sales to reach the most people. • The GDP for Saudi Arabia was $309 billion in 2005, up from $188 billion from 2000, growing by over 54%. The GDP for the UAE was $129 billion in 2005, up from $70 billion in 2000, growing by almost 60%. • The per capita income in Saudi Arabia in 2005 was over $12,000 up by more than 40% from 2000. In the UAE the figure was $29,000 growing by over 35% since 2000.
Asian Woman is distributed throughout the Middle East region and has a number of exclusive deals with distributors in the United Arab Emirates that helps ensure we reach the largest possible audience.
Spending:
• The total spent on beauty products in the Arabian Gulf States in 2005 exceeded $2.1 billion, with the global cosmetics industry estimated at over $26 billion. • Asian Woman found that the global skin care products market was worth $38.3 billion in 2005 with the UAE spending $414 million alone, which shows the level of interest in the Middle East for certain products. • The per capita spending on cosmetics and toiletries was $125.5 in the UAE in 2005 and over $56 in Saudi Arabia. In the same period in the UAE the spending on household care products was $60, and bath and shower products was $10. As a well established brand Asian Woman is the ideal place to advertise cosmetics, skin care, toiletries and much more to the high spending consumers in the Middle East. • Disposable income in the Middle East has increased by over 300% from 2000 to 2005.
The Middle East is becoming wealthier and its population has more disposable income to spend on fashion, skin care, cosmetics, electronics and luxury goods. Asian Woman is already well established in the region and is the best place to advertise and reach this increasingly consumerist society.
*All figures were compiled by Asian Woman in April 2007.
Asian Woman reaches an audience of 20 million people every year, making it the ONLY choice for advertising to the Asian market. The Asian community is a huge, and un-tapped market; so to ensure that your brand is not forgotten and reaches the largest audience possible advertising with Asian Woman is the obvious choice.
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